Storyboard

Film Logo Research

Since we have started production on our film, we had to take into consideration on how our official film logo and company name is going to look like and how it is going to be presented. So we begun to do some research on different logos and names for different companies.

Companies' Names

The first step of making a film company a household name is to give it a memorable name. Usually a lot of older film company names are named after their founders or creators, companies like Warner Bros. or 20th Century Fox, since they feel that they need name recognition and seems logical. But a lot of companies now use singular words for their companies, like Syncopy or Paramount, to make it more memorable for the viewer and usually to associate them to a certain image, e.g. syncopy is a temporary form of unconsciousness making the company associated to the mind and dreams. Some companies like to make their title humorous by having a unconventional name,  like working title studios which is a reference to a prototype name being called a working title. We need to think about how our title is going to be memorable and what images and impressions the people get when they hear it.

Companies' Logo
The companies' logo is probably the most important thing in marketing since you need to establish your identity to your audience and make them remember you. Otherwise you'll just be forgettable and obscure. Most logos that you see or remember are iconic and stand on there own without the need of text to tell you what the company is, a good example is working title which has a film reel logo to relate itself to film-making while still looking iconic. Some companies also use the name within the logo design, like Warner bros. and probably the most famous 20th Century Fox which is just basically a text as a giant sculpture. To make the logo iconic we need to make sure that just by an outline you can tell who it is and even try to incorporate our name within the logo to cement image further in the audiences minds.